Portfolio
Websites
Focalized Networks Website
Focalized Networks is an IT solutions company based in Houston, TX.
Project Requirements:
- Redesign website to better reflect the company’s modern technology-driven brand
- Incorporate marketing elements: forms, pdfs
- Enhance a high-end user experience
- Develop consistent page and block templates
- Incorporate and edit high-quality images
- Improve speed and performance
Design Details:
- Built website in WordPress CMS with customized pages and blocks
- Utilized and customized plugins for performance, speed, interactive elements
- Added custom styling and images
- Created custom content including copy text, icons, images
Focalized Energy Website
Focalized Energy is an energy marketplace service based in Houston, TX.
Project Requirements:
- Design a new website to attract customers looking to lower their energy rates
- Create a one page site with an easy to use experience
- Incorporate hero image and map of services
- Develop block elements to organize content
Design Details:
- Built one page website in WordPress CMS with customized sections
- Utilized and customized plugins for performance and interactive elements
- Added custom styling and images
- Created custom content including copy text, icons, images and customized map infographic
McGilberry Mechanical Website
McGilberry Mechanical Heating & Cooling is an HVAC company based in Huntsville, TX.
Project Requirements:
- Design new website to promote the company’s professional and customer-oriented brand
- Incorporate SEO (search engine optimization)
- Create an easy to use experience
- Develop consistent page and block styles
- Incorporate and edit high-quality images
- Design and utilize forms
Design Details:
- Built website in WordPress CMS with a customized template
- Utilized and customized plugins for user experience and interactive elements
- Added custom styling and images
- Developed SEO elements with customized content including copy text, icons, images
Wendy Sarmasag Website
Wendy Sarmasag is a realtor with Coldwell Banker in Houston, TX.
Project Requirements:
- Design new website to reflect the client’s high-end style while utilizing the broker’s guidelines
- Incorporate SEO
- Create a high-end user experience
- Develop consistent page and block styles
- Incorporate and edit high-quality images
- Add custom styling
Design Details:
- Built website in Moxi CMS with customized pages and blocks
- Utilized pre-installed plugins for performance and interactive elements
- Added custom styling and images
- Developed SEO elements with customized content including copy text and images
Logos
The Blue Lion Pub
The Blue Lion Pub is a Scottish pub located in The Woodlands, TX
Project Requirements:
- Design a logo using a rampant lion
- Reflect the Scottish heritage
Design Details:
- Designed logo using a custom illustrated rampant lion
- Incorporated font style and design elements that reflected the brand’s identity
- Utilized the Scottish flag’s blue color to reflect the client’s Scottish heritage
- Used the font Black Chancery which gives the logo an old world style
Joan & Della
Joan and Della is an art company selling on Etsy marketplace (Closed)
Project Requirements:
- Design a logo that reflects the brand’s artwork
- Use design elements and colors that reflect the brand’s identity
Design Details:
- Incorporated a tropical palm tree to reflect the client’s tropical inspired artwork
- Used colors that mimic a sunrise on the ocean combining warmth and coolness
- Used a handwriting script font to reflect the brand’s artistic and personalized style
Focalized Energy
Focalized Energy is an online energy broker for deregulated energy marketplace
Project Requirements:
- Design a logo in a similar style to Focalized Networks
- Use design elements that reflect the brand’s identity
Design Details:
- Designed a logo using Focalized Network’s logo as a template
- Custom designed atom illustration as part of the logo
- Used color scheme that symbolizes stability, energy, and positivity
- Combined two sans serif fonts which reflects a modern, approachable style
Premier Travel Planning
Premier Travel Planning is an online travel agency (Closed)
Project Requirements:
- Design a logo that is sophisticated yet friendly
- Use design elements that are travel related
Design Details:
- Designed logo using a compass to reflect the company’s brand
- Custom illustrated compass
- Choose vibrant friendly colors that symbolize energy, optimism and trust
- Combined a script and sans serif font which reflects the brand’s approachableness and professionalism
Infographics
How IoT Works Infographic
Produced for Focalized Networks
Project Requirements:
- Produce an infographic that would simplify how IoT works to a lay person
- Use design elements that reflect the company’s brand
Design Details:
- Created infographic with Adobe Illustrator
- Designed a circular numbered pattern for easy to follow flow of information
- Used icons to visually describe the information
- Used colors consistent with company’s brand
States with Deregulated Energy Map Infographic
Produced for Focalized Energy
Project Requirements:
- Produce an infographic map that illustrates which type of energy is deregulated in each state
- Use colors that reflect the company’s brand
Design Details:
- Created map infographic with Adobe Illustrator
- Used colors consistent with the brand
- Created an easy to understand legend for users
SD-WAN Infographic
Produced for Focalized Networks
Project Requirements:
- Create an infographic to illustrate the difference between traditional WAN vs SD-WAN
- Use design elements that reflect the brand’s identity
Design Details:
- Created infographic with Adobe Illustrator
- Used simple shapes to visually illustrate the concepts
- Used icons to visually describe the information
- Used colors consistent with company’s brand
Social Media
Solutions Video for Social Media
Produced for Focalized Networks
Project Requirements:
- Produce videos for each of the company’s solutions
- Use design elements that reflect the company’s brand
Design Details:
- Created video with Adobe Premier Pro
- Used video stock that highlights the main aspects of the solution
- Incorporated the company’s logo
- Used creative transitions to keep the viewer’s interest
- Added audio track to grab the viewer’s attention
Image and Post for Social Media
Produced for Focalized Networks
Project Requirements:
- Create a template for social media posts that highlight the company’s providers
- Use design elements that reflect the brand’s identity
- Write text to build interest in the post
Design Details:
- Created a template with Adobe Photoshop
- Incorporated a quote from the provider that highlights their unique service to the customer
- Used colors that represent the client’s brand
- Wrote engaging text that encourages clicking to the website
- Posted to social media accounts at a scheduled time with HubSpot
Image and Post for Social Media
Produced for Focalized Networks
Project Requirements:
- Create interesting social media posts that promote the company
- Use design elements that reflect the brand’s identity
- Write text to build interest in the post
Design Details:
- Created image with Adobe Photoshop
- Highlighted an interesting feature of the company- their process
- Used colors that represent the client’s brand
- Wrote engaging text that encourages clicking to the website
- Posted to social media accounts at a scheduled time with HubSpot
Twitter Company Banner Image
Produced for Focalized Energy
Project Requirements:
- Create an eye-catching social media banner to promote the company
- Use design elements that reflect the brand’s identity
- Write text to build interest in the company
Design Details:
- Created image with Adobe Photoshop
- Wrote a tagline that promotes the company
Photo Editing
Photo Restoration
Project Requirements:
- Restore a photo of a client’s relative to use in a memory board
- Preserve original aspects of the photo
Design Details:
- Used advanced photo editing techniques in Adobe Photoshop to remove tears, scratches, and bends in the original photo
- Preserved the color tones and other aspects of the original photo
- Produced a high-quality printable version of the photo for printing a memory board
Photo Editing
Project Requirements:
- Edit a professional headshot to lighten the background and remove evidence of client’s shoulder pads in their shirt
- Preserve original photo and all aspects
Design Details:
- Used advanced photo editing techniques in Adobe Photoshop to lighten the background and remove the evidence of shoulder pads while looking natural
- Edited non-destructively, preserving the original
- Produced high-quality digital copy for professional use
Photo Colorization and Promotion Concept
Project Requirements:
- Colorize a black and white photo
- Create a promotional concept for a movie
Design Details:
- Used advanced photo editing techniques in Adobe Photoshop to colorize the black and white photo with realistic coloring
- Created a photo compilation with stock photos, making several adjustments to enhance the perspective, exposure, and other adjustments
- Used a masking technique to cut a man’s silhouette from the title to give the viewer a visual clue about the movie
Marketing
Advertisement for Print and Online Business Journal
Produced for Focalized Networks
Project Requirements:
- Design an ad for a business journal to market Focalized Networks
- Use the brand’s colors, logo, tagline, and contact information
- Meet the journal’s size and resolution requirements for print and web
Design Details:
- Created an advertisement with Adobe Photoshop meeting the size and resolutions requirements
- Incorporated the brand’s logo, colors, tagline and contact information
- Customized an image that would capture the audience’s attention and highlight the IT aspect of the company
- Included the company’s solutions to provide the audience with more information about the company
Virtual Background for Zoom Meetings
Produced for Focalized Networks
Project Requirements:
- Design a virtual background that can be used for Zoom online meetings
- Use the brand’s logo and a professional office environment background
- Meet the size requirements for Zoom images
Design Details:
- Created the background with Adobe Photoshop
- Incorporated the brand’s logo and stock photo of an office environment
- Produced the virtual background photo with size requirements for Zoom
PDF Marketing Flyer
Produced for Focalized Networks
Project Requirements:
- Design a PDF marketing flyer with provided content
- Create an easy to understand layout
- Use the company’s logo, colors, and contact information
Design Details:
- Designed a PDF flyer with Adobe Illustrator
- Incorporated the brand’s logo, colors and contact information
- Created an easy to follow numbered grid layout to organize the content
Print
Wine Bottle Labels
Produced for Honey Closet Hand-crafted Mead, Wine & Ale
Project Requirements:
- Design a label for wine bottles
- Use the brand’s colors, logo, tagline, and wine varietal name
- Create a unique label with visual interest
Design Details:
- Created the wine label with Adobe Photoshop
- Incorporated the brand’s logo, colors, tagline and wine varietal name
- Designed a photo composite with many elements that reflect the brand’s name and style of wine
- Used design elements such as colors and fonts that reflect the brand
Business Cards
Produced for Focalized Energy
Project Requirements:
- Design a business card with front and back visual interest
- Include the company logo and contact information
- Use the brand’s colors, logo and any visual graphics in harmony with the brand
- Card should be visually pleasing and easy to read
Design Details:
- Created the business card with Adobe Illustrator
- Incorporated the brand’s logo, colors, and contact information
- Used an easy to read layout
- Added icons for easy to discern information and visual interest
Memory Board Poster
Project Requirements:
- Design a large format memory board poster to be viewed at a memorial service
- Incorporate design elements that reflect traits of the deceased loved one
- Perform photo editing to restore photos to print quality
- Produce final design within a short window of time
Design Details:
- Designed a large format memory board poster with Adobe InDesign
- Incorporated colors and flowers and design elements that accurately reflected traits of the deceased loved one
- Restored photos that were worn to high quality printable versions
- Produced the final design within a short time-frame